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RIKKA

Brand Strategy | Branding | Art Direction | Website

Recognising the RIKKA's incredibly diverse product colour palette as a key identity feature, Studio Rouse chose to implement a monochrome brand suite. This decision allowed RIKKA’s identity to remain adaptable and timeless, rather than being restricted by a fixed colour scheme. Drawing inspiration from an art gallery, Studio Rouse established white and black as the foundational elements of RIKKA's branding. This clean and sophisticated backdrop highlighted the eclectic and fluid nature of RIKKA's product range without competing with their vibrant colours. To maintain a dynamic brand presence, Studio Rouse used colours from the products themselves as secondary accents in evolving collateral and web design.

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